Studio Pragmatik :: Case Studies :: Building a Better Presentation

CHALLENGE
CN requires a system for digital presentations that work across platforms and multiple software versions and integrate its long-standing brand identity. And just as importantly, all CN presentations must communicate the company's story and its position as North America's largest and most efficient railroad effectively and consistently, whether presented by a manager or by the company's CEO.

SOLUTION
Studio Pragmatik designed a digital presentation system including Microsoft PowerPoint slide templates and a story structure for communicating CN's diverse content. The system of slides and structure allow CN to take advantage of the "economies of design", giving employees more time to focus on creating content, instead of designing slides that may or may not comply with CN brand guidelines and communicate effectively. The digital presentation system designed by Studio Pragmatik:

> Strengthens CN's brand with prospects, suppliers and employees by integrating with CN's well-known corporate identity
> Saves time by having the designed CN presentation format and structure at the ready, providing more time to develop content
> Leverages the "economies of design", allowing approved slides to be shared across CN departments

Studio Pragmatik has worked with CN to develop marketing presentations for all facets of the company's service offering. Topics include:

• Precision Railroading
• Cargo capabilities (grain, coal, dimensional loads, etc)
• Transportation modes and global shipping (rail, truck, intermodal)
• Ports and other points of origin
• Equipment
• Sustainability efforts + environment

RESULT
The presentations developed by Studio Pragmatik have been used to secure new business for the company and to communicate and promote its sustainability efforts to internal and external audiences, at each turn strengthening CN's brand.

"Studio Pragmatik's ability to collaborate on story development as well as visual design for our PowerPoint presentations is definitely a plus. They provided us with expert advice, visual design and storyboarding that was both visually impressive and very effective at presenting our messaging consistently across channels."
—Chantale Després, Director – Sustainability
(former Director – Marketing Research & Communications), CN

CN has a proven system for creating presentations that integrates seamlessly into its brand and can be used for multiple communications efforts across the company.

>> More Digital Presentations.

........................................................................................................

Design Thinking and How It Benefits Clients

Studio Pragmatik approaches all projects with design thinking.
Design thinking means starting with a solid foundation, a core premise upon which all communications are based: logo, collateral, web site,
on and on—whether these pieces are created together at once or over
a span of time.

With this approach, each project is a part of a tight family of communications, and the individual pieces work in concert to strengthen your message and identity—in print, in pixels, and in the environment—and leveraging what we call the "economies of design."
When developing digital presentations, we start with the story to be told and our Client's brand identity to design a system for presentations that lives beyond a singular conference or sales pitch, leveraging these "economies of design." Additional presentations are developed as integrated components of the system, and our Clients realize the benefits of a stronger identity presence and stronger messaging. Designing with a systems mindset and solid content development together produce presentations that our Clients are proud to give.
........................................................................................................

We'll be posting more case studies in the near future. Sign up for the tiksheet to know when new case studies are posted. Sign up...