Studio Pragmatik :: Case Studies :: Identity + Branding for Small Business

CHALLENGE
A professional consultancy startup with limited resources required a distinctive identity to communicate its brand, distinguish the firm from competitors, and hit the ground running on day-one of being open for business.

SOLUTION
Through discovery, it became clear that the over-arching messages
to incorporate into HH Architecture's identity and branding are that
the firm is:

> Community-focused
> High-quality and service-oriented
> Customer-centric

Studio Pragmatik designed HH Architecture's identity mark—named the "Shingle"—with a business stationery system, all ready to go on day one of doing business.

HH Architecture Identity Mark: the 'Shingle'

Over the next five years, Studio Pragmatik designed additional communications for HH Architecture, all integrated into the firm's brand system, including:

• Annual holiday greetings
• Advertising and promotional materials
• Web site
• Marketing collateral system
• Proposal covers
• Event collateral (invites, announcements)
• Banners
• Identity elements integrated into new office space

RESULT
HH Architecture's identity and branded communications successfully convey its brand to customers, prospects and peers. They distinguish the firm among larger competitors, helping HH Architecture win clients and grow its business from three to eleven employees in five years.

"Our brand identity developed by Studio Pragmatik is invaluable in promoting our business. The professional image it provides allows us to compete on the same level as larger competitors; and it has helped us win considerable new business against them. " —Kristen Hess, Partner, HH Architecture

>> Projects for HH Architecture.

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Design Thinking: How it Benefits Small Business Clients

Studio Pragmatik approaches all projects with design thinking.
Design thinking means starting with a solid foundation, a core premise upon which all communications are based: logo, collateral, web site,
on and on—whether these pieces are created together at once or over
a span of time.

With this approach, each project is a part of a tight family of communications, and the individual pieces work in concert to strengthen your message and identity—in print, in pixels, and in the environment—and leveraging what we call the "economies of design." As pieces are designed as integrated components, our Clients realize benefits of a tighter identity. Each piece continues the messaging independently while strengthening the entire family of work.

>> More Identity + Branding Work.

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