CHALLENGE
The 120-year old Illinois State Organization of the National Society, Daughters of the American Revolution (DAR), a lineage-based community service organization, looked to create an online community to engage current members and attract new ones while furthering and raising awareness of the DAR's mission of education, historic preservation and patriotism.

SOLUTION
Through discovery, we understand that these qualities must be communicated across social media interactions:

> Non-profit charitable organization
> Patriotic, not political
> Fresh and energetic
> A feeling of welcome
> Membership to the Society is based on lineage
> Dedicated its DAR mission of patriotism, historic preservation,
and education
> Forward-looking

Studio Pragmatik developed the strategy for the Illinois State Organization, NSDAR's social media presence on multiple platforms and designed elements crucial to the program's success, including avatar and page elements design, and content development and management.


In accordance with the big ideas learned about the organization during discovery, Studio Pragmatik develops and maintains Illinois DAR's social media presence with these principles in mind:

• Instantly-recognizable ILDAR avatar
• Visual, meaningful page design
• Content relevant to the DAR mission
• Regular posts in a variety of formats
• Spirit of inclusiveness and welcome
• Connectivity with other like-minded organizations

RESULT
Illinois DAR's social media presence is growing and developing every day, resulting in raised awareness through a professional, welcoming presence across social media environments. The strategy put in place is designed to scale to additional outlets, so that followers and friends have a consistent experience at each touchpoint.


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Our Approach:
Design is More than Creative

Studio Pragmatik approaches all projects from a brand perspective. We incorporate three components — Strategy, Creative and Training — to create successful brand touchpoints for customers, influencers, employees and other stakeholders.

Our clients benefit from this approach. As we develop touchpoint communications for clients that include Strategy (our guide, born from discovery); Creative (why it looks great); and Training (so employees and other brand ambassadors can bring it to the world), the impact of their brands increases for customers, influencers, employees and other stakeholders.

>> Learn more about our "Design is More than Creative" approach.

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